Terranova
Overview
Bloomtech came to us with a problem most growing tech companies face — a product that worked, but a brand that didn't. Their visual identity was inconsistent, their messaging was unclear, and their audience had no emotional connection to who they were. We were brought in to fix all of it.
The Challenge
Bloomtech was scaling fast but their brand wasn't keeping up. Every touchpoint looked different — website, pitch decks, social media, packaging. There was no clear story, no visual system, and no sense of who Bloomtech really was. They needed a complete brand overhaul without losing the trust they'd already built with existing customers.
Our Approach
We started from the ground up. Deep discovery sessions, competitor analysis, audience research, and brand positioning workshops helped us define exactly who Bloomtech was and who they wanted to become. From there, we built everything — logo system, typography, color palette, tone of voice, and a full set of brand guidelines that their team could use across every channel.
What We Delivered
Complete brand identity system
Logo suite with primary, secondary, and icon variants
Typography and color system
Brand voice and messaging framework
Full brand guidelines document
Social media templates
Pitch deck redesign
The Result
Within 90 days of launching the new brand, Bloomtech saw a 47% increase in website engagement, closed two enterprise deals they attribute directly to improved brand credibility, and successfully raised their Series A funding round. The brand didn't just look better — it performed better.
